Our Approach

MEASA Business School delivers courses that remove language and cultural barriers to give every individual the ability to succeed in the Digital Age. Each student engagement begins by understanding student’s need. We then conduct a thorough assessment to identify where the lack of English skills create risk and where English skills could be used to create opportunity. We will then recommend our best course for you with its content customized to enable you achieve your goals. Depending on your need, your preference, your age, your time availability and budget we will also recommend you the best learning approach – traditional face to face learning, electronic/mobile learning or the blended approach.

Traditional, Blended and E/M – Learning



Traditional learning, the age old style of learning and it has stayed that way for long for its inherited benefits. To be effective, even if not fully, at least part of the language learning process has to be face-to-face classroom learning. Traditional approach reinforced with new concepts such as ‘flipped classroom’ will create an ideal environment for students to gain the maximum. But the major drawback is it makes the learning geographically restricted and not so cost effective and no flexibility in choosing the class timings.

E/M – learning or use of electronic/mobile technologies in learning on the other hand is self – paced learning. With this approach, training is accessible and actionable whenever and wherever it works best for the learner. This means an individual’s peak activity hours can remain uninterrupted. Learners access training at any time, even on the go. Online learning is proving to be a great way of enhancing training, as it can be delivered in short, bite-sized modules, on-demand and from any device. It is very cost effective. And this is where Blended Learning enters the stage. It combines both the traditional and e/m - learning/teaching approaches and get the best out of each of them. At the same time it compensates for one’s drawback by utilizing the strong points of the other.